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ACCOUNT-BASED MARKETING DATA

Build an account view your sales and marketing teams can share.

Target-account, buying-committee, and persona data organized for coordinated account-based programs.

PURPOSE-BUILT DATA

Account-Based Marketing Data connects company fit with the people involved in each decision. Audiences are structured around target-account criteria, buying roles, organizational context, and the signals needed to personalize coordinated sales and marketing activity.

CORE CAPABILITIES

Designed around how your team works.

Each engagement is scoped to the audience, fields, and activation requirements that matter to your business.

01

Target-account selection

Identify high-fit organizations using firmographic, geographic, industry, and technology criteria.

02

Buying-committee mapping

Map leadership, technical, operational, financial, and user-level stakeholders inside priority accounts.

03

Persona segmentation

Organize contacts by role, seniority, function, and likely relevance to the buying process.

04

Account enrichment

Strengthen existing target-account lists with missing contact, company, and technology attributes.

AVAILABLE ATTRIBUTES

Choose the fields your workflow needs.

Final field availability depends on the requested audience, market, and record criteria. Your delivery structure is defined before the build begins.

Account nameDomainIndustryEmployee sizeRevenue rangeTechnology stackContact nameJob titleDepartmentSeniorityBusiness emailDirect phone

PRACTICAL USE CASES

From market insight to activation.

Use the audience as a working input for sales, marketing, research, planning, and data operations.

One-to-few campaigns

Create structured account clusters for coordinated, segment-specific programs.

Sales alignment

Give sales and marketing a common account and stakeholder view.

Whitespace discovery

Identify missing roles and under-covered teams within strategic accounts.

Account expansion

Find adjacent departments, locations, and stakeholders within existing customers.

DELIVERY PROCESS

Clear requirements. Clean delivery.

A transparent three-step process keeps the final audience aligned to the original brief.

01

Scope

Define the market, filters, fields, exclusions, and intended use.

02

Build & validate

Compile, normalize, review, and validate records against the agreed criteria.

03

Deliver

Provide a structured file and field layout designed for your workflow.

START YOUR AUDIENCE BRIEF

Tell us what your market looks like.

Share your target industry, geography, roles, company criteria, and required fields. We'll help shape the right data requirement.

Email Your Requirements info@techaudience360.com
2379 Bedford Street
North Haven, CT 06473